Call center company invest in Punjab

Call center company Tata Teleservices Ltd will be investing around Rs 100 crore in Punjab in this financial year. The Call center company investment would mostly be for raising coverage capacity by maximizing the number of base transceiver stations (BTS), backbone network for data communications, true-value shops and hubs.

The Call center service provider company has set a target of doubling its subscriber base this year. Recently it has subscriber base of 750,000 including those in Punjab and Chandigarh (fixed and mobile telephones taken together). On the Call center company expansion plans, Chief Operating Officer said: “In order to strengthen our presence and to have a better penetration in Punjab, we will put up more towers as well as share towers. At present, we are sharing about 50 per cent of the towers with other players. We have plans to increase this percentage to 75 per cent in this financial year.” He added that putting up new communication towers was a costly proposition, and that’s why the Call center company intended to share towers with other company wherever possible.

He further said the Call center company had plans to cover the entire Punjab. Recently, there are about 500 communication towers in Punjab which cover 6000 villages and 270 towns. Apart from that, Call center company has plans to increase true-value shops and hubs. He said that unlike GSM industries, CDMA industries will not have to overhaul their whole settings. “Moreover, it is not about big number of BTS but about how much population does a BTS cover. It is here that the CDMA technology scores over the GSM since the BTS for CDMA have huge density”.

Today, the call center company announced the launch of “Freedom call Voucher” offering free and unlimited outgoing calls to any local Tata phone, both mobile and fixed. The Call center company voucher is available for Rs 325 for 30 days and gives Rs 150 bonus talk-time for other calls. Call center company also offers attractive call rates, local mobiles at Rs 0.49 per minute and local fixed line at Rs 0.99 per minute. Tata Teleservices Ltd and Tata Teleservices(Maharashtra) Ltd together serve over 17.1 million call center customers covering over 3,400 towns. The Call center company is targeting to achieve 100 million subscribers by 2011 by offering world class technology and user friendly call center services in 20 circles.